Gojira Marketing
& Design

A One-Stop Shop for All your Digital Marketing Needs.

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Holiday Special: $275 Website

We offer the whole package, but you have to start with a website. Without that, all of your marketing will be an uphill battle. We're offering this at such a low price because we are confident that you will want to use more of our services to drive TONS of targeted traffic to your new site, and follow up with people at every stage of your sales funnel. Contact us to claim this offer!

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Welcome To The Machine.

Total opposite meaning of the song notwithstanding, what if I could build you a simple online “machine” that will rapidly expand your business’ reach and provide a consistent source of leads for years to come?

I started out doing this for my band. I wanted to grow our audience and get more people to purchase merchandise and tickets to our shows. With the ubiquity of streaming and free downloads, I had to figure out a way to really add value to what was being offered. It took a lot of research, a lot of trial and error, and a lot of…shall we say…“learning money”. But, for an investment that was a tiny fraction of what major labels spend to break a new artist, I was able to generate nearly a million views on our Facebook videos, get thousands of likes from actual people (I have our page blocked from all countries known for clickfarm activity), get hundreds of new email subscribers, and most importantly, a TON of usable data about who was engaging with our content. I have dynamic audiences that automatically update with people who view 25%, 50%, 75%, or 95% of our video content. I can retarget this warm audience with offers that a cold audience would take at a much lower rate. I have tracking set up to create audiences of people who have viewed my website content, added something to the cart, or made a successful purchase. I can limit those audiences by the time window of the visit. If I add someone to an email group to be delivered a particular campaign, I have their removal from any conflicting audiences set up automatically. I have a welcome series of nine emails, all of which deliver free content, so the purchase rate on the 10th email that makes an offer is through the roof. I know the location of the most engaged pockets of fans so we can plan our tours accordingly. If I need to build an audience in a new market, I’ve got multiple videos that now have a ton of social proof stacked up.

What I’ve learned is that you can create something analogous to a magic bullet for sales with the combination of the right technology/infrastructure, the right creative, the right planning, the right research, the right testing, the right reporting/analytics, and the right connectivity/automation. I don’t want to oversell it, but if I was able to make it work for a business as historically difficult as music, I can make it work for many other industries. It has to be dynamic enough to change when your audience fatigues and the magic fades, but all the investment put in on the front pays dividends for a long time. Content that an audience has worn out on can be recycled as evergreen content months later and have as much impact as it did initially.

Everybody’s marketing strategies look a little bit different, but at their core, they are all just big decision trees; do this, if they react this way put them in this campaign, if they react x way at y stage of that campaign pull them out and add them into this one, if they react alpha way to beta offer, send them omega follow-up email, etc.

The Machine is really just a few key ingredients that have to be in place:

1. Website

2. CRM/email automation tool

3. A method for driving traffic

4. Analytics

Those four things house a whole bunch of variables that can change based on the particulars of a business. But basically, you need somewhere to send traffic, something to do with traffic once it arrives, something turning people into site traffic, and the ability to track everything you’re doing and how people are interacting with it. Perhaps most importantly, you need to have a personal touch, and add value to everything you’re offering. I use the word traffic, but it consists of people, and you are likely to get to know some of them very well as they travel through the different stages of your funnel.

I keep it simple for my own marketing. I have a WordPress website built on a template made by much more talented developers than myself. I have a $10/mo Mailchimp account that serves the majority of my email and CRM needs. I drive traffic with Facebook ads, and I use Facebook’s pixel and Google Analytics to track and optimize my efforts. I use ClickFunnels for certain offers I want to make that are conducive to their out-of-the-box one-click upsell software. I use Zapier to create any necessary integrations when platforms don’t already interact with one another natively. Actually, I guess that’s not that simple, but I am a one-man operation and I can manage it without pulling my hair out (usually).

I don’t do any major SEO (other than just having my site semantically structured correctly and popping in some keywords). I produce content as regularly as I can, but it’s not all that often. As a one-man operation, any new customer takes priority over making updates to my own material. The good news is that the strategy I use works as both a short-term and long-term solution. I can immediately drive highly targeted traffic through my Facebook Ads, and I can do so at a without emptying my bank account. Google uses site engagement to rank websites, so the ads I use indirectly serve that long-term strategy as well. I use different offers and ‘ethical bribes’ to get people’s contact information, and then I can follow-up with them from my mailing list for free, so long as they choose to remain subscribed. I use various analytics tools to make sure my spend is optimized and that I’m getting ROI. This keeps me very much in control of communication with my past, current, and potential customers at every stage of the readiness to transact.

I can set up a machine like this for your business. I can teach you how to run it or run it for you. I’m offering a $275 website rebuild using a simple template I created. It’s the first thing that needs to be in place for any of this to work. I’m confident you’ll see the value in following through with the rest of the machine, which is why I’m offering such an inexpensive site build. Send me a message! I’m happy to answer any questions! I look forward to seeing what I can do for your business!

Improving Upon Weaknesses Promotes Growth

Welcome To The Machine.

Total opposite meaning of the song notwithstanding, what if I could build you a simple online “machine” that will rapidly expand your business’ reach and provide a consistent source of leads for years to come?

I started out doing this for my band. I wanted to grow our audience and get more people to purchase merchandise and tickets to our shows. With the ubiquity of streaming and free downloads, I had to figure out a way to really add value to what was being offered. It took a lot of research, a lot of trial and error, and a lot of…shall we say…“learning money”. But, for an investment that was a tiny fraction of what major labels spend to break a new artist, I was able to generate nearly a million views on our Facebook videos, get thousands of likes from actual people (I have our page blocked from all countries known for clickfarm activity), get hundreds of new email subscribers, and most importantly, a TON of usable data about who was engaging with our content. I have dynamic audiences that automatically update with people who view 25%, 50%, 75%, or 95% of our video content. I can retarget this warm audience with offers that a cold audience would take at a much lower rate. I have tracking set up to create audiences of people who have viewed my website content, added something to the cart, or made a successful purchase. I can limit those audiences by the time window of the visit. If I add someone to an email group to be delivered a particular campaign, I have their removal from any conflicting audiences set up automatically. I have a welcome series of nine emails, all of which deliver free content, so the purchase rate on the 10th email that makes an offer is through the roof. I know the location of the most engaged pockets of fans so we can plan our tours accordingly. If I need to build an audience in a new market, I’ve got multiple videos that now have a ton of social proof stacked up.

What I’ve learned is that you can create something analogous to a magic bullet for sales with the combination of the right technology/infrastructure, the right creative, the right planning, the right research, the right testing, the right reporting/analytics, and the right connectivity/automation. I don’t want to oversell it, but if I was able to make it work for a business as historically difficult as music, I can make it work for many other industries. It has to be dynamic enough to change when your audience fatigues and the magic fades, but all the investment put in on the front pays dividends for a long time. Content that an audience has worn out on can be recycled as evergreen content months later and have as much impact as it did initially.

Everybody’s marketing strategies look a little bit different, but at their core, they are all just big decision trees; do this, if they react this way put them in this campaign, if they react x way at y stage of that campaign pull them out and add them into this one, if they react alpha way to beta offer, send them omega follow-up email, etc.

The Machine is really just a few key ingredients that have to be in place:

1. Website

2. CRM/email automation tool

3. A method for driving traffic

4. Analytics

Those four things house a whole bunch of variables that can change based on the particulars of a business. But basically, you need somewhere to send traffic, something to do with traffic once it arrives, something turning people into site traffic, and the ability to track everything you’re doing and how people are interacting with it. Perhaps most importantly, you need to have a personal touch, and add value to everything you’re offering. I use the word traffic, but it consists of people, and you are likely to get to know some of them very well as they travel through the different stages of your funnel.

I keep it simple for my own marketing. I have a WordPress website built on a template made by much more talented developers than myself. I have a $10/mo Mailchimp account that serves the majority of my email and CRM needs. I drive traffic with Facebook ads, and I use Facebook’s pixel and Google Analytics to track and optimize my efforts. I use ClickFunnels for certain offers I want to make that are conducive to their out-of-the-box one-click upsell software. I use Zapier to create any necessary integrations when platforms don’t already interact with one another natively. Actually, I guess that’s not that simple, but I am a one-man operation and I can manage it without pulling my hair out (usually).

I don’t do any major SEO (other than just having my site semantically structured correctly and popping in some keywords). I produce content as regularly as I can, but it’s not all that often. As a one-man operation, any new customer takes priority over making updates to my own material. The good news is that the strategy I use works as both a short-term and long-term solution. I can immediately drive highly targeted traffic through my Facebook Ads, and I can do so at a without emptying my bank account. Google uses site engagement to rank websites, so the ads I use indirectly serve that long-term strategy as well. I use different offers and ‘ethical bribes’ to get people’s contact information, and then I can follow-up with them from my mailing list for free, so long as they choose to remain subscribed. I use various analytics tools to make sure my spend is optimized and that I’m getting ROI. This keeps me very much in control of communication with my past, current, and potential customers at every stage of the readiness to transact.

I can set up a machine like this for your business. I can teach you how to run it or run it for you. I’m offering a $275 website rebuild using a simple template I created. It’s the first thing that needs to be in place for any of this to work. I’m confident you’ll see the value in following through with the rest of the machine, which is why I’m offering such an inexpensive site build. Send me a message! I’m happy to answer any questions! I look forward to seeing what I can do for your business!

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