Supercharge Your Website
Seth Godin, author of the iconic marketing book Purple Cow says “Your web site should be 100 percent focused on signing up strangers to give you permission to market to them.”
So, the question is: what is your website doing? Why do you have one? Do you know how many visitors you have? Where they’re coming from? What pages they’re visiting? If you have the answers to those questions, what are you doing with that information?
Here’s the point: every single one of those visitors has come to your site looking for something. Whether that’s to immediately make a purchase, place a custom order, or just get information, they are directly seeking out your marketing material. They are interested in your product. Are you following up with them, or are all those ones who don’t buy right away just disappearing into the ether?
This is the core function of our business. We exist to enable you to follow up with as many site visitors as possible, without having to take any effort away from the rest of your business. In order to do that, the infrastructure has to be in place. Step Two is to supercharge your website to become a constant funnel of customers.