Posts Tagged ‘digital marketing’

How to Sign Me as a Client: Lead Capture in Practice

internet marketing, lead capture

How Lead Capture Done Properly Can Save Time and Energy on Internet Marketing by Leveraging Website traffic You’re Already Getting

I recently did some online shopping for construction services. My experience convinced me that builders are missing out on a lot of opportunities to get more orders and sell more stuff. This is about fixing that.

Shopping Experience

I am a small business owner. Like all businesses, mine periodically has various facilities needs. Last year I needed some framing and electrical work, so I decided to find an contractor. I turned to the Internet. Responsiveness from different firms was usually pretty similar. They would generally send a quote if I asked for one, and were, for the most part happy to answer any practical questions I had about their services. I told them about my current needs, my budget, and my concerns. Most were willing to help me understand my options and the pros and cons of each. Like most of the people making up site traffic, I wasn’t signing with anyone that day, but I would be sometime in the near future.

This is what surprised me…

After every conversation, everyone I contacted did the exact same thing. They disappeared into my browser history and my email archives, never to be heard from again. All of these people had invested a lot of valuable time and effort into me, and then they just let me go. It’s ok to use lead capture techniques! Here’s how to do it the right way.